Compass

Compass is an online curriculum, connecting youth with expert financial resources. Their growing library of resources, links, and videos help students navigate financial chaos. They needed a youthful, friendly identity that thematically unified the ‘compass’ and ‘finance’ visuals. My solution was a coin, with its ¢ symbol representing the north/south needle of a compass. The coin is shown being dropped into a slot, which represents how finances are made up of many small actions or habits. Your financial situation is the result of how you save – or spend – your pennies. The visual asks the question – where do your pennies go?