Lively Brand

My first and primary task at Lively was unify and enliven their wildly disjointed brand and marketing collateral – an unsurprising result of a rapidly growing startup. While they had a logo, typeface, and primary color chosen, they were missing the WHY – the foundation for any brand worth remembering. Once a vision was agreed upon, the visual representation of Lively spread across many mediums, from their business system and website to playbills and event signage.