Even home projects need a home
When we first launched the MVP of the connection experience, we simply needed a destination for projects to reside. I designed a very simple experience that scaled to display active, completed, and canceled projects. Once we had some time to observe user behavior, we discovered some opportunities to improve the My Projects experience.
It’s not so much that this experience was creating problems, but it certainly wasn’t helping. Homeowners today are not inclined to revisit their projects on Porch, let alone start additional ones. Projects were being presented as stagnant artifacts rather than the living, breathing organisms that they are. There is a lot of activity that can not only bring users back to their projects, but encourage them to engage further. Some homeowners come to Porch with multiple projects to submit, but we don’t provide an opportunity within the project request flow to start another project. We also found a lot of homeowners either abandon their projects before submission, or cancel them as soon as pros begin to contact them. Not all homeowners are ready to talk to pros at the beginning. We needed to separate the actions of creating a project and submitting one.
Defining clear objectives and scope
- Encourage repeat usage of the product
The more users invest, the more they will return. Richer project views and curation options create more of a destination for homeowners.
- Make it easy to create more projects
Clearer CTAs to start a project, as well as recommended project templates, will inspire homeowners to create additional projects.
- Reduce anxiety by supporting project planning
Today we force homeowners to submit their projects to pros immediately, which is anxiety inducing. By adding the ability to save a draft, homeowners can create a project, add additional info, and submit when they’re ready to talk with pros.